New Year’s Resolutions 2021

This year was a strange year. COVID-19 kept us at home and made many of us sick – I had extended family members who caught COVID-19 and survived, thankfully. As many of you know, my life revolves around my work as a professor of communication studies and communications management at McMaster University and my work […]

Learnings from teaching online for an intensive week

Last week, we had the Summer Residency of the Master of Communications Management program at McMaster University (offered in partnership with the S.I. Newhouse School of Public Communication at Syracuse University). However, this was MCM Residency with a COVID-19 pandemic twist – for the first time, we delivered the entire residency via Zoom. It was […]

Endings and beginnings

The gathering of students, faculty and alumni who came together for my last Residency Gala Dinner as MCM Director, at Trius Winery in Niagara-on-the-Lake. A lovely night. I was very grateful. Sometimes we immerse ourselves so completely in something, that we don’t see the years roll by, focused as we are on the exciting task […]

What makes the McMaster-Syracuse MCM program so special?

Last week, I was happy to host my 17th residency as director of the Master of Communications Management program, offered in partnership McMaster University and the S.I. Newhouse School of Public Communications at Syracuse University. It was, as they all have been, a beautiful, warm, exciting and fascinating experience. The MCM program and community is […]

Strategic PR and the value chain, pt 5: building relationships in social media

In yesterday’s post, I discussed how public relations became more strategic, as it evolved into a two-way symmetrical model, focused on building relationships between organizations and their publics. Today, I will  discuss how social media has changed the landscape and evolved PR strategy from a two-way symmetrical model to a two-way dialogical model. Social media has […]

A tribute to Terry Flynn, my dear colleague and PR mentor

Today, my colleague Terry Flynn, co-founder (with Maria Russell) of the McMaster-Syracuse Master of Communications Management program (of which I am director), was interviewed for the McMaster Daily News today. The piece listed his recent achievements and focused on his opinions on the unfolding crises in journalism in the Leslie Roberts, Amanda Lang and Jian […]

Applications OPEN for the McMaster-Syracuse MCM program 2015-16

As program director, I am pleased to announce that applications to our extraordinary Master of Communications Management program are now open! The MCM program offered in partnership between McMaster University’s DeGroote School of Business and Dept of Communication Studies and Multimedia and the Newhouse School of Public Communications at Syracuse University. The MCM program combines four […]

Drucker’s “Managing Oneself” applied to communications management

I was recently perusing the archives of the Harvard Business Review and came across a classic piece by management theorists Peter Drucker, On Managing Oneself [pdf]. Even though it was written in 1999, before the social media and mobility revolution took off,  this chapter from his prescient book, Management Challenges for the 21st Century, seems more relevant […]

@McMasterMCM Winter Residency – A great success!

Last thursday, the Winter Residency of the @McMasterMCM program – a resounding success. We had a record number of 42 students registered across years 1 and 2 of the program. Our students came from all over Canada: every province except New Brunswick, Nova Scotia and PEI. We also had students from Mexico and Oman! We […]