As program director, I am pleased to announce that applications to our extraordinary Master of Communications Management program are now open! The MCM program offered in partnership between McMaster University’s DeGroote School of Business and Dept of Communication Studies and Multimedia and the Newhouse School of Public Communications at Syracuse University. The MCM program combines four […]
Category Archives: Marketing
Marketing vs PR? More like marketing is BECOMING PR
The new world of social networks, ubiquitous smartphones and easy connectivity has made the relationship king of the marketing universe. The thing is, most marketers aren’t trained to understand their consumers to foster a proper dialogical relationship that most people would recognize. Rather, they are good at doing research, understanding trends in the culture or […]