Relevance is the new reputation

I recently had the pleasure of attending the 2017 MCM Reunion and Professional Development Day in Manhattan. It was held at Lubin House, which is the New York City Campus of Syracuse University.

What a wonderful few days it was. Thoughtful, interactive lectures and the chance to connect and reconnect with great colleagues and friends. All of this in the heart of NYC, one of the world’s most dynamic and exciting cities.

I heard many great lectures that I will comment on over the next few blog posts, but was most struck by a sentence uttered by Gary Grates, an MCM alum from the Newhouse School at Syracuse University.

He said, “Relevance is the new reputation.”

It’s a profound insight. We live in a world of instant access, dialogical relationships and media that has infiltrated every single corner of our lives. We exist, as Marshall McLuhan predicted, in the flow of information and pattern matching is our greatest asset and skill.

In a literate print-driven world, reputation is based on what has been written about you, what exists about you. Reputation is an inventory of assets and action catalogued as assets.

In a dialogue, media and information-driven world, reputation is the result of fit, of insertion, of a feeling of relevance.

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