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Effective analytics in PR: Track your value.

Metrics are the language an organization’s department uses to represent its value to the rest of the organization. Metrics, when well chosen, serve as much a storytelling function as they do a benchmarking and performance evaluation one. That’s why it is very important for public relations and communications management professionals to choose metrics that adequately […]

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Marketing vs PR? More like marketing is BECOMING PR

The new world of social networks, ubiquitous smartphones and easy connectivity has made the relationship king of the marketing universe. The thing is, most marketers aren’t trained to understand their consumers to foster a proper dialogical relationship that most people would recognize. Rather, they are good at doing research, understanding trends in the culture or […]

Postmodern insomnia: how to make an internal comms smoothie

Well, here I am at 2:50am wide awake and watching an episode of The Mind of a Chef on Netflix. This bout with insomnia is the result of a lovely Turkish coffee enjoyed at Jerusalem Restaurant at a family New Year’s Dinner. Amazing the power of caffeine in the evening. Anyhow, it called to mind […]

Managing your manager

I have been reading Drucker quite a bit as part of a research project the last few days. In Managing Oneself [pdf], I found the following gem: “Bosses are neither a title on the organization chart nor a “function.” They are individuals and are entitled to do their work in the way they do it best. It […]

Drucker’s “Managing Oneself” applied to communications management

I was recently perusing the archives of the Harvard Business Review and came across a classic piece by management theorists Peter Drucker, On Managing Oneself [pdf]. Even though it was written in 1999, before the social media and mobility revolution took off,  this chapter from his prescient book, Management Challenges for the 21st Century, seems more relevant […]

7 Tips for succeeding at conferences

Conferences are microcosms of human society. They are opportunities to observe people of all ages interacting, performing, charming and arguing. Everyone is a little nervous before they arrive and then they reveal themselves in the few appointed days of concentrated interaction. Conferences are a great way of focusing and honing your communication skills and your […]

A Lesson for PR pros in Robert Redford’s “All is Lost”

It’s unusual that film makes you think about public relations strategy, but Robert Redford’s All is Lost recently did this for me. I happened upon it accidentally, while perusing the new rentals on iTunes. Redford’s performance is masterful: an epic battle of a man against the elements, alone on his damaged keelboat, adrift after a freak […]

@McMasterMCM Winter Residency – A great success!

Last thursday, the Winter Residency of the @McMasterMCM program – a resounding success. We had a record number of 42 students registered across years 1 and 2 of the program. Our students came from all over Canada: every province except New Brunswick, Nova Scotia and PEI. We also had students from Mexico and Oman! We […]

MCM Winter Residency 2014: Strategic reputation management through research

This week, I have the pleasure of hosting the McMaster-Syracuse MCM Winter Residency 2014. Both the first year and the second year cohorts are here. Here’s what they will be taking: First Year MCM (2nd Term of Program): COMM MGMT 722 Managerial Finance COMM MGMT 712 Public Relations and Communications Research Second Year MCM (5th […]

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