Launched new publication: Journal of Professional Communication !

I thought that this warranted its own entry!

Today, I launched the Journal of Professional Communication at the Public Relations Leadership Summit.

The JPC will be a forum where academics, PR practitioners, marketers, political communicators, and multimedia artists and designers can exchange ideas, publish case studies and discuss the actual state of and future of the field of public relations.

I can’t wait to start building the editorial board for this journal. We will aim for gender equality and wide representation from all of our stakeholder groups.

Join me in making JPC a success by supporting it financially and submitting papers when we first issue our call for papers!

This is the website where you can check JPC out:

http://digitalcommons.mcmaster.ca/jpc

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Public Relations Leadership Summit: Vision 2020

Today I attended the CPRS and IABC sponsored Public Relations Leadership Summit: Vision 2020. It was a very valuable experience for me.

The summit was held at the Old Mill Inn and Spa near High Park. My colleague Dr Terry Flynn, an assistant professor in the DeGroote School of Business, President of CPRS, and Director of the Master of Communication Management Program, organized the day, bringing together 50 of the highest achievers and leaders from across Canada in the public relations profession. They came from all sorts of backgrounds – agency, institutional, corporate, not-for-profit, educational, scientific, bureaucracy, etc. Terry then led us through a process of reflection on the state of the profession in Canada – the challenges it faces, the opportunities it must grasp.

What a stimulating and eye-opening day for me. I find that the more contact I have with PR practitioners, the more I am impressed by how much incredible potential this profession has to play a growing role in the social, economic, cultural and political areas of our country.

COMM-Lab: Communication Metrics Laboratory is LAUNCHED!

Today, we launched the COMM-Lab: Communication Metrics Laboratory, of which I am the founder and co-director with my colleague, Dr. Philip Savage.

COMM-Lab was created because of a dearth of empirical and evidence-based research on communication studies in Canada. Many scholars, practitioners and MPs have told Philip and me that more data is needed to support decisions made around communications in Canada. You can read Philip’s paper by clicking here.

I am very excited about the COMM-Lab. It will be a place for media and communication research from qualitative and quantitative perspectives. Our first focus will be on content and text analysis, capitalizing Philip’s and my shared strengths in research methodology. Philip also brings a strong background and experience in media policy and law, as well as professional and academic audience research, which will enrich the COMM-Lab immensely.

Another very big part of the lab is going to be making sure that it integrates professional academic research into the learning environment of the classes that Philip and I teach at McMaster, both in the undergrad and graduate programs.

Our first project will be on the QPMAP: Question Period Monitoring and Analysis Project. This project using content, textual and discourse analysis techniques to study the interactions between Members of Parliament during Question Period. We hope to establish a rigorous methodology for coding the linguistic-pragmatic, non-verbal, and issues-based content of the MP’s interactions.

Our second project, running concurrently, under the direction of Dr. Dong Sun, a postdoctoral fellow who has joined me from Nanjing University of Finance and Economics, deals with a comparison of coverage of various issues in Chinese and North American newspapers.

I can’t wait to start seeing results from these studies. Both are extremely promising and topical.

I also solicit the interest of any students who wish to come and become members of COMM-Lab by doing their MA in Communication and New Media, under my supervision, or by doing an undergraduate honours thesis under either my direction or that of Dr. Philip Savage. A third way you can join the COMM-Lab team is by applying for a job in the lab (yes, we do have a tiny amount of money to pay employees), by doing a CMST 3B03 communications internship, or simply by volunteering.

Any way that you would like to contribute to COMM-Lab, know that you are welcome.

If you are a potential donor or private or not-for-profit sector partner, and you would like to support our research n COMM-Lab with a financial or an in-kind donation, or if you want to sponsor a content analysis, public opinion or audience research project, don’t hesitate to contact me.

Our founding private sector partner and donor is Dr. Andrew Laing, President, Cormex Research – Canada’s leading media research and content analysis firm. Cormex brings a wealth of methodological and technical support that will enrich COMM-Lab enormously. It will also provide our student researchers exposure to private sector research. A very valuable thing for them, indeed.

Please visit our COMM-Lab website by clicking here.

We have also started a Facebook group for the COMM-Lab, which you can join by clicking here.