Alternative facts, social media bubbles, assortative mating/friendships and diversity

We all like to think we have a handle on what’s real — it’s natural.

However, with the pervasive nature of opinion media broadcasting 24/7 on television and now on the internet, it can sometimes be hard to get a handle on the situation. This is compounded by the echo chambers of our social media bubbles and our assortative friendships as well as assortative mating.

What this all means is that we are getting a lot of positive reinforcement from people who agree with us. So it all feels right — our opinions, our choices, our behaviours are all reinforced by friends and family and followers who tell us, very earnestly that you should “be yourself” because “you can’t be anyone else”.

It’s too bad that what this really means is: “Be like us, conform to our little bubble’s social, moral and ethical norms. We’re with you, let those who challenge you — the unenlightened or the profane — be silent.”

After all, you can unfriend those nagging voices who question your beliefs, challenge your morality and your ethics or criticize your choices. You can cut them out because they make you feel something psychologists call “cognitive dissonance” — the fact that we can’t hold two opposing propositions in our minds at once. It’s actually painful — if you believe someone is a good person and then you get evidence that they are a liar or a cheater, it is easier to dismiss the new facts because they make you feel uncomfortable.

Before social media, assortative mating and friendships, safe spaces in universities, etc. we were often confronted with opposing views and had to argue them out before arriving at a decision.

Now, the process has changed… when we feel an impulse to do something: take a political position, make a life choice, buy something, etc. we tend to go our affirming group to have our decision positively reinforced. If people disagree, then our affirming group labels them as outsiders and often as questionable morally or ethically. So we dismiss them.

Our new internet bubble and assortative mating/friendship trend have meant that many of us live in a state that used to be reserved for people who join cults or espouse strongly ideological politics. It isn’t good because there are few dissenting voices and more social pressure to conform.

All of this while we all sing the praises of diversity and difference. Too bad we rarely experience it.

Diversity and difference means actually countenancing an opposing view and then using reason to debate, discuss and then either dismiss it or change your own views.

But this implies that there is a discussion happening. I fear that our social media bubbles and assortative mating/friendships have made having that discussion inconvenient or even uncomfortable.

Time to open the debate and burst the bubbles.

Otherwise, alternative facts (from every perspective) will be a fixture in our lives, society and politics going forward.

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