Today’s barbaric and murderous attack on Charlie Hebdo, the satirical French weekly newsmagazine was the work of an imperialist movement that wants to impose one way of thinking on everyone else. One of the key elements of imposing your will on others is making sure that nobody is allowed to publicize an attractive alternative. There are two professions whose responsibility it is to present a diversity of perspectives and ideas to the public: journalism and public relations.
We have heard a lot today about the courage and responsibility of journalists – even satirical journalists – to challenge power and seek to present alternative perspectives. I would briefly like to reflect on the role of PR in this regard.
The role of public relations is represent organizations and individuals and try to fashion and manage their reputations, relationships and brands, amongst other things, of course. This would not be possible without freedom of speech. It would not be possible for practitioners to promote the ideas of minority groups, start up companies, civic action groups or social justice causes. The fact that over 40% of PR jobs are in the not-for-profit and government sectors is an indication of the how much professional communicators are involved in public communication.
Unlike journalists, who are by their very definition, external to organizations and to power, public relations practitioners usually provide counsel to organizations from the inside. They are often consiglieri to the leaders of organizations in the public, private and not-for-profit sectors. As PR counsel, we provide advice about how to best communicate in the court of public opinion – how to be heard, understood and believed. At our best, PR counsel helps ethically influence public opinion and inspires behaviour change that helps society progress.
Public relations and communications management form a profession that relies upon the ability to express diverse and often contradictory ideas publicly. PR pros put the ideas of our clients to the test of public controversy. As PR practitioners, we should be outspoken and fearless in stubbornly protecting freedom of speech – for the good of our profession and for the good of democracy.