My thoughts are featured on this week’s Data Points, the FP Infomart blog.
In it, I make the point that we need metrics to tell the story of our professional practices.
The biggest challenge we have now in professional communication is our general fear of numbers. Many people who excel in our fields are creative, right-brained business people who leave the numbers to others.
I think the best way for professional communicators to overcome fear of numbers is to think of numbers differently.
We are a story telling profession. Communicators need to know the story the numbers tell.