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What makes the McMaster-Syracuse MCM program so special?

Last week, I was happy to host my 17th residency as director of the Master of Communications Management program, offered in partnership McMaster University and the S.I. Newhouse School of Public Communications at Syracuse University. It was, as they all have been, a beautiful, warm, exciting and fascinating experience. The MCM program and community is […]

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Alternative facts, social media bubbles, assortative mating/friendships and diversity

We all like to think we have a handle on what’s real — it’s natural. However, with the pervasive nature of opinion media broadcasting 24/7 on television and now on the internet, it can sometimes be hard to get a handle on the situation. This is compounded by the echo chambers of our social media […]

Back from research leave

This Canada Day marked my return from a year’s research leave. It has been a good year- I moved into a new home, got involved in the federal election, made a bunch of great new friends, and wrote most of a new book on social media in Canada. I also became pescetarian and mindfully started […]

Computers I have used and video games I have played

I have been a computer enthusiast since I was a young boy. My first computer was a Texas Instruments Ti99/4A on which I first learned the joys of video games and computer programming. After that we had a Macintosh SE, with a whopping 10MB hard drive. It felt like a supercomputer! My first laptop was a […]

Measurement in #PR – Social network analysis

At the heart of public relations practice is the relationship. Whether they are internal or external, relationships are the currency that we deal in. One metric that we don’t pay enough attention to is how networks of affinity build around a brand. A network analysis can help with this. The challenge is that network analysis […]

Strategic PR and the value chain, pt 5: building relationships in social media

In yesterday’s post, I discussed how public relations became more strategic, as it evolved into a two-way symmetrical model, focused on building relationships between organizations and their publics. Today, I will  discuss how social media has changed the landscape and evolved PR strategy from a two-way symmetrical model to a two-way dialogical model. Social media has […]

Strategic PR and the value chain, pt 4

Yesterday, I mentioned a piece published in the McMaster Daily News featuring my colleague @TerryFlynn’s ideas on the various scandals in journalism, particularly the Leslie Roberts one, which is directly linked to public relations. In this great piece, Terry mentioned something that stuck with me: “Let me first address the issue of the name of […]

A tribute to Terry Flynn, my dear colleague and PR mentor

Today, my colleague Terry Flynn, co-founder (with Maria Russell) of the McMaster-Syracuse Master of Communications Management program (of which I am director), was interviewed for the McMaster Daily News today. The piece listed his recent achievements and focused on his opinions on the unfolding crises in journalism in the Leslie Roberts, Amanda Lang and Jian […]

Strategic PR and the value chain, pt 3

Yesterday I mentioned the concept of strategic PR and linked it to relationships. What did I mean? At the core of any enterprise, particularly nascent ones like startups, are a set of relationships. The owners or managers of the business have to build relationships with funders, employees, various media, government, third party regulators, and many […]

Strategic PR and the value chain, pt 2

Yesterday, I talked about how PR pros have to make the value case for their services to business people. Let’s unpack that idea a little more today. To anyone who works in the public relations, the idea that you should focus on building relationship as a new or on-going business seems obvious. However, that isn’t […]

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