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Endings and beginnings

Sometimes we immerse ourselves so completely in something, that we don’t see the years roll by, focused as we are on the exciting task at hand. That has been my experience of the last eight years, during which I was director of the Master of Communications Management program, offered by McMaster University in partnership with […]

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What makes the McMaster-Syracuse MCM program so special?

Last week, I was happy to host my 17th residency as director of the Master of Communications Management program, offered in partnership McMaster University and the S.I. Newhouse School of Public Communications at Syracuse University. It was, as they all have been, a beautiful, warm, exciting and fascinating experience. The MCM program and community is […]

Back from research leave

This Canada Day marked my return from a year’s research leave. It has been a good year- I moved into a new home, got involved in the federal election, made a bunch of great new friends, and wrote most of a new book on social media in Canada. I also became pescetarian and mindfully started […]

Measurement in #PR – Social network analysis

At the heart of public relations practice is the relationship. Whether they are internal or external, relationships are the currency that we deal in. One metric that we don’t pay enough attention to is how networks of affinity build around a brand. A network analysis can help with this. The challenge is that network analysis […]

Strategic PR and the value chain, pt 5: building relationships in social media

In yesterday’s post, I discussed how public relations became more strategic, as it evolved into a two-way symmetrical model, focused on building relationships between organizations and their publics. Today, I will  discuss how social media has changed the landscape and evolved PR strategy from a two-way symmetrical model to a two-way dialogical model. Social media has […]

A tribute to Terry Flynn, my dear colleague and PR mentor

Today, my colleague Terry Flynn, co-founder (with Maria Russell) of the McMaster-Syracuse Master of Communications Management program (of which I am director), was interviewed for the McMaster Daily News today. The piece listed his recent achievements and focused on his opinions on the unfolding crises in journalism in the Leslie Roberts, Amanda Lang and Jian […]

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