Applications OPEN for the McMaster-Syracuse MCM program 2015-16

As program director, I am pleased to announce that applications to our extraordinary Master of Communications Management program are now open!

The MCM program offered in partnership between McMaster University’s DeGroote School of Business and Dept of Communication Studies and Multimedia and the Newhouse School of Public Communications at Syracuse University.

The MCM program combines four core MBA courses with four core strategic communications management courses.

Program Structure: The academic program provides the participant with core courses in key areas

Communications Management Core:
(4 required courses; 12 credits)
Management Core:
(4 required courses, 12 credits)
  • MCM 711 Organizational Public Relations
  • MCM 712 Public Relations Research
  • MCM 714 Strategic Public Relations Management
  • MCM 715 Applied Ethics in Communications Management
  • MCM 721 Strategic Management
  • MCM 722 Financial Reporting and Management Accounting
  • MCM 723 Managerial Finance
  • MCM 724 Marketing Management
Electives*:
(2-3 courses; 6-9 credits)
Capstone Project or Thesis:
(3-credit project or 6-credit thesis)
  • MCM 731 Reputation and Brand Management
  • MCM 732 Communication Frontiers: Social Media
  • MCM 735 Negotiation: Theory and Practice
  • MCM 741 Crisis Communications
  • MCM 742 Social Media and Mobility: Strategy and Management

 *This is a small sample of potential electives

  • Students have the choice to a professional capstone project (equivalent to one course) and three electives, or will write a scholarly thesis (equal to two courses) and take two electives.

The MCM faculty are an extraordinary group of business and communications professors from McMaster and Syracuse Universities. As well, we bring together top talent from the private sector to teach in the program – our practitioner instructors all work in the c-suite or are successful entrepreneurs.

The MCM program provides you the tools, the learning and the success-mentality to be become a manager, entrerpeneur or college/university instructor in the rapidly growing field of communications!

Apply to take the MCM program – where communications and business meet!

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Marketing vs PR? More like marketing is BECOMING PR

The new world of social networks, ubiquitous smartphones and easy connectivity has made the relationship king of the marketing universe. The thing is, most marketers aren’t trained to understand their consumers to foster a proper dialogical relationship that most people would recognize. Rather, they are good at doing research, understanding trends in the culture or doing research to unveil consumers hidden desires and then deliver a product to them that meets those needs and dreams.

The problem is that the usual vehicles for communicating with consumers just aren’t that effective anymore. Traditional advertising and mass communications tools such as radio, print and television are changing rapidly, transforming into relational media. Most marketers aren’t tuned to the relationship frequency.

And that’s where the opportunity for public relations and communications management comes in. PR is a business built largely on a deep theoretical and practical understanding of relationships, reputation and crisis/issues management. The problem is that advertisers and marketers tend not to think of PR in these terms, rather they tend to consider PR to be a function for getting the word out, not forming the strategy. This is wrong. While advertisers and marketers try to figure out how to handle relationship and build reputations, the answer is lying right in front of them: public relations. Marketers just don’t know that their field is converging with and transforming into PR.

This is the challenge for PR pros…

It’s up to PR pros to understand how business strategy works and make the value proposition for what public relations can do for which marketers don’t have the right training: build relationships and credibility for brands!