This post features a sequence of four videos about strategy, in which I have a conversation with Mark John Stewart, an entrepreneur of note (Wentworth Strategy, FlyPrint), not-for-profit co-founder (Empowerment Squared) and MCM strategy instructor. We really got into it. Enjoy. These videos were recorded to serve the community of learners who are seeking Accreditation …
Category Archives: Strategic Management
New Year’s Resolutions 2018
2017 – A year of resolutions met The last few years, I have focused my New Year’s Resolutions on well-being, and I have made progress – in 2017, I built my fitness by doing more cardio, going vegan. I wrote a draft of a book on social media and management, which I hope to get …
Strategic PR and the value chain, pt 5: building relationships in social media
In yesterday’s post, I discussed how public relations became more strategic, as it evolved into a two-way symmetrical model, focused on building relationships between organizations and their publics. Today, I will discuss how social media has changed the landscape and evolved PR strategy from a two-way symmetrical model to a two-way dialogical model. Social media has …
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Strategic PR and the value chain, pt 4
Yesterday, I mentioned a piece published in the McMaster Daily News featuring my colleague @TerryFlynn’s ideas on the various scandals in journalism, particularly the Leslie Roberts one, which is directly linked to public relations. In this great piece, Terry mentioned something that stuck with me: “Let me first address the issue of the name of …
Applications OPEN for the McMaster-Syracuse MCM program 2015-16
As program director, I am pleased to announce that applications to our extraordinary Master of Communications Management program are now open! The MCM program offered in partnership between McMaster University’s DeGroote School of Business and Dept of Communication Studies and Multimedia and the Newhouse School of Public Communications at Syracuse University. The MCM program combines four …
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Harold Burson thinks the widening wealth gap is bad for business
Harold Burson, founder of Burson-Marsteller, the world’s largest PR firm, thinks that the huge and widening gap between rich and poor bad for business. I agree. I had a wonderful time yesterday at the #ComMgtat20 reunion of the alumni of the M.S. in Communications Management program offered by the S.I. Newhouse School of Public …
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How can PR be part of senior management?
You hear a lot about public relations pros wanting a seat at the senior management table or in the c-suite. The question is: what does this mean, other than being a vague validation of the importance of the field? I had lunch at the Modern with a brilliant, independent-minded communications and management consultant in New York …