Meditating so that writing becomes fun and not work

Amazingly, I have stuck to two of my New Year’s resolutions: meditating and writing.

Each day, I have been spending two hours (at least) focused exclusively on editing JPC or working on my book project.

I have found that the time I spend writing and editing has become an inspirational and meditative time that I look forward and crave, because instead of stressing about not having written, instead, I think of writing as a relief from the stress of everyday life. This has made all the difference, taking writing from being work and transforming it into something exciting and relaxing to look forward to.

I got here by meditating in the morning, a little at lunch and in the evening. Each time for about 5-10 minutes. During that time, I try my best to calm my mind and then focus my thoughts (or blank them).

This has led to each meditation session being a source of inspiration for my writing or editing.

I will check in again soon with an update if this still continues to work.


Just published: New issue of the Journal of Professional Communication!

The new issue of the Journal of Professional Communication (volume 3, issue 1) is published. You can read it here.

It is almost had dot believe that we have now been publishing for three years. During that time, we have  showcased Canadian professional communication research in both official languages. We have also had research reported from the United States.

Canada has never had a peer-reviewed publication that documents and features the state of the various professions of professional communication in Canada. We are proud to provide that venue in the Journal of Professional Communication.

Here is the table of contents for the current issue (all links lead to PDF file of article):




Research Articles

Practical Paper

Book Reviews

Editorial Advisory Board


Stay tuned for the next issues, full of research, opinion, interviews, academic research and practical papers that will help all of us better understand the practice of the various disciplines of professional communication!

In fact, be sure to look out for our upcoming special issue on Art/Science Hybrids, to appear on March 1, 2014, edited by guest editors, Steve Gibson (Northumbria University, United Kingdom) and Stéfan Müller Arisona (ETH-Zürich Future Cities Lab, Singapore). We are in the midst of editing the final manuscripts for the issue – it’s going to be great!

Finally, be sure to contact me if you are considering submitting a manuscript to JPC. I would love to hear from you and provide any guidance that I can!

LAUNCHED TODAY: The Journal of Professional Communication (JPC)

The long wait is over. I am pleased to announce the launch of the Journal of Professional Communication (JPC) – the first international journal of its kind.

After announcing the birth of JPC at the Canadian Public Relations Leadership Summit 2010 at the Old Mill in Toronto, we have spent over a year developing the journal. From choosing our hosting software, to soliciting papers and arranging for peer reviewers, to selecting fonts and graphics for the page layout, our JPC team has been working very hard to deliver the best inaugural issue possible.

Working with my friend and colleague, Dr. Terry Flynn, Senior Associate Editor, has been both stimulating and fun. Terry’s vision, optimism and personal drive to succeed are daily motivators to everyone around him. Working with Shelagh Hartford, our tireless assistant editor, has been an absolute pleasure. Shelagh’s keen eye for elegance in layout, grammar, style and APA formatting has made this first issue attractive, accurate and readable. Both Terry and Shelagh have been wonderful collaborators and patient fellow pathfinders for a novice Editor-in-Chief.

We have done our best and we humbly offer it up to the community of public relations and public affairs practitioners, journalists, artists, media/audience/opinion measurement professionals, policy makers and academics who, together, make up the exciting and emerging interdisciplinary field of professional communication. We also welcome any constructive criticism and feedback: we want JPC to be as inclusive and representative as possible.

Finally, we invite you to submit. It is your journal, after all.

Terry Flynn, Shelagh Hartford and Alex Sévigny Photo:@DocSavagePhd

JPC 1:1 | Inaugural Issue |  Table of Contents


  • Alex Sévigny & Terence (Terry) Flynn – A reflection on the evolution of the field of professional communication

Opinion Pages

  • Joey Coleman – Open Data: “There’s an app for that.”
  • David Estok – Paywalls
  • Nik Nanos – Polling in the 2011 Canadian federal election
  • Rikia Saddy – Social media revolutions
  • Dave Scholz – The several premature autopsies of AVE


  • James & Larissa Grunig – Public relations excellence 2010

 Research Articles

  • Jeremy Berry – U.S.-Canada study of PR writing by entry-level practitioners reveals significant supervisor dissatisfaction
  • Denise Brunsdon – The gendered engagement of Canada’s national affairs and legislative elite, online
  • Émile Foster – L’utilisation du marketing politique par les groups d’intérêt: Proposition d’un modèle théorique
  • Andrew Laing – The H1N1 crisis: Roles played by government communicators, the public and the media
  • Philip Savage & Sarah Marinelli – “Sticking to their knitting?” A content analysis of gender in Canadian newspaper op-eds
  • Heather Pullen – Eastern Health: A case study on the need for public trust in health care communications

 Book Reviews

  • Alan Chumley – Not your father’s ruler
  • Rebecca Edgar – Old ideas redux
  • Laurence Mussio – Depth Perceptions
  • Lars Wessman – An old quarrel, revisited
  • Lauren Yaksich – A global brand?

 Policy Document

  • Canadian Public Relations Society – Pathways to the profession: An outcomes based approach towards excellence in Canadian public relations and communications management educations








Inaugural issue of JPC going live very soon!

I am just putting the final edits and final page layout tweaks for the inaugural issue of the Journal of Professional Communication. We have excellent content and many lively debates represented. We also have a serious policy white paper, Pathways to the Profession, which details educations pathways as outlined by the Canadian Public Relations Society. An excellent document that begins to create a system of recognition for academic programs.

Starting a journal is quite an endeavour, but definitely a pleasure. Every experience that opens new horizons of possibility for discussion is. What a satisfying and motivating idea: that our volunteer labour and the work of our paid assistants will produce an arena for debate and discussion among professional communication practitioners, academics, journalists, creatives and policy makers.

Our editorial team has been very fortunate to have the unwavering support of Dean Suzanne Crosta at McMaster University. As well, the authors have been patient as we discovered the various bumps in the road to producing a quality, fully peer-reviewed academic journal.

What a wonderful journey it has been from conception to creation to publication.

You can see the table of contents of the inaugural issue here.

JPC 1 will be going live very soon. I know the authors are excited and so am I.


Big Progress Update on Journal of Professional Communication (JPC)!

Today is a day with some exciting news for the Journal of Professional Communication. We now have a good collection of manuscripts submitted for consideration, and we are sending them out for anonymous double-blind peer review.

A particularly exciting news item is that our Editorial Board is now complete. It is a large board, but an inclusive one. We have a good blend of senior, mid-career and junior practitioners, academics and graduate students. They are all people who privilege evidence, research and measurement in their practice. Evidence, research and measurement, are, I believe, central to the advancement and development of professional communication as both and a field of academic inquiry and industry practice. JPC will promote this perspective. The board is also quite diverse, with representatives from across Canada, the USA, the UK and Portugal. We have an almost equal percentage of women and men on the board.

We’ve also been making progress on the administrative side of the JPC, getting all of the logistical elements in place and making sure that we lay a solid legal and institutional foundation to ensure longevity and sustainability. This is now done.

Our next steps is to secure donors for JPC. These are organizations and individuals who support us with a financial gift and, in turn, receive a receipt for donation to McMaster University. Donations will be very important for the sustained success of JPC as a repository of strictly peer-reviewed knowledge for the field of professional communications in Canada.

All in all, a very good day for JPC. We’re almost ready for launch in June!


Preview of McMaster Journal of Communication (MJC) Vol 7 (2010)

I am going through the final edits on the McMaster Journal of Communication (MJC), Vol 7 (2010), on the theme of “Access, Participation and Democratization in the New Media Landscape”.

This year’s Editor-in-Chief is Ms. Christine Larabie, who completed her MA in Communication and New Media, writing a brilliant thesis on net neutrality under my supervision. She has done a splendid job in putting together a great issue of MJC.

The issue will officially launch on the MJC website on March 31, but I thought I would give everyone a preview of the table of contents:

  • “Introduction.” Christine Larabie, Editor-in-Chief (McMaster University)
  • “Video Games as Change Agents – The Case of Homeless: It’s No Game.” T.J. Lavender (Simon Fraser University)
  • “Houses that Cry: Online Civic Participation in Post-Communist Romania.” Laura Visan (York University)
  • “Participatory Culture and Power in Online Spaces.” Christine Larabie (McMaster University)
  • “A Burmese Case Study: Far From Inherent – Democracy and the Internet.” Jaspreet Sandhu (McMaster University)
  • “Forever Blowing Bubbles: Deflating Web 2.0.” Evan Lewis (University of Western Ontario)

I hope you all check it out when we publish on March 31. It’s a great collection of insightful pieces.

My Business Cards

I am going to put a blog logo on my business cards. Here’s what my cards look like now on the front…

AlexSevigny Business Card Front

… and on the back …

An image of my business card.

Here is the blog logo that I am going to put in to the next version of the business cards:

So that’s what my new cards will look like. A little busy, but there is so much contact info to share these days.