My faith in humanity is renewed

Last Friday I did an intensely stupid thing and left my wallet on he GO bus from Pearson Airport in Toronto to Hamilton. Wow I felt so dumb and hapless.

I spent the weekend worrying about all the applications I would have to fill out to replace all the cards in the wallet. Plus, it was one of those expensive securid wallets which was a gift and which I really liked.

Well, i got a call from GO Lost and Found today that someone had turned in my wallet… completely intact with everything in it… cards, cash money, Starbucks gold car and presto cards (both of which are basically like cash).

I was so relieved!

Thank God for the person who found my card and turned it in without taking anything.

People like that Good Samaritan make me have faith in the future!

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Digital and physical life?!

So I was thinking about social media and social networking and how difficult it is to get a handle on the different ways people understand them. It’s a big mashup of old school and personality and metrics that don’t mean anything and bots and fake news and broadcasters and networkers.

What’s a social media strategist to do?

First, it’s important to stop thinking media necessarily ne start thinking network. Think neuron. Don’t think laser. If you want to get electrical about it.

Next think aloneness and blinking screens that make you feel anxious but sort of reassured when they’re on because they give the illusion of voice when actually your sitting silently tapping on glass.

Then think consumerism because sitting quietly is boring and disconcerting and when you shop at least it feels like you’ve taken an action and moved in the misty digital ether.

But then you feel poorer and stupid for spending money and you know that you’ll just add that news pair of sneakers or useless kitchen implement to the pile of stuff you never use but feel guilty for owning when you hear about refugees or the working poor.

At the base of this dilemma for the social marketer is the difference between representation and reality and where the two mix and don’t.

So… digitally everything is representation but in the physical world everything is action. A digital action is just a representation of an action so it feels hollow and unsatisfactory and lifeless and fake. I feel that’s what make us do outrageous things online that we wouldn’t in the real physical world. The digital is the expression of our mind actions whereas the the physical is about how it feels intense when you stub your toe.

Social media communications and marketing success comes when you can somehow make the representation taitkmal digital world and the physica action world cohere together.

Good luck!

Alternative facts, social media bubbles, assortative mating/friendships and diversity

We all like to think we have a handle on what’s real — it’s natural.

However, with the pervasive nature of opinion media broadcasting 24/7 on television and now on the internet, it can sometimes be hard to get a handle on the situation. This is compounded by the echo chambers of our social media bubbles and our assortative friendships as well as assortative mating.

What this all means is that we are getting a lot of positive reinforcement from people who agree with us. So it all feels right — our opinions, our choices, our behaviours are all reinforced by friends and family and followers who tell us, very earnestly that you should “be yourself” because “you can’t be anyone else”.

It’s too bad that what this really means is: “Be like us, conform to our little bubble’s social, moral and ethical norms. We’re with you, let those who challenge you — the unenlightened or the profane — be silent.”

After all, you can unfriend those nagging voices who question your beliefs, challenge your morality and your ethics or criticize your choices. You can cut them out because they make you feel something psychologists call “cognitive dissonance” — the fact that we can’t hold two opposing propositions in our minds at once. It’s actually painful — if you believe someone is a good person and then you get evidence that they are a liar or a cheater, it is easier to dismiss the new facts because they make you feel uncomfortable.

Before social media, assortative mating and friendships, safe spaces in universities, etc. we were often confronted with opposing views and had to argue them out before arriving at a decision.

Now, the process has changed… when we feel an impulse to do something: take a political position, make a life choice, buy something, etc. we tend to go our affirming group to have our decision positively reinforced. If people disagree, then our affirming group labels them as outsiders and often as questionable morally or ethically. So we dismiss them.

Our new internet bubble and assortative mating/friendship trend have meant that many of us live in a state that used to be reserved for people who join cults or espouse strongly ideological politics. It isn’t good because there are few dissenting voices and more social pressure to conform.

All of this while we all sing the praises of diversity and difference. Too bad we rarely experience it.

Diversity and difference means actually countenancing an opposing view and then using reason to debate, discuss and then either dismiss it or change your own views.

But this implies that there is a discussion happening. I fear that our social media bubbles and assortative mating/friendships have made having that discussion inconvenient or even uncomfortable.

Time to open the debate and burst the bubbles.

Otherwise, alternative facts (from every perspective) will be a fixture in our lives, society and politics going forward.

Thank you snowy morning

I woke up today to fluffy snowflakes floating down, softly and silently, on a slant because of the wind. I had woken up with a beating heart and some fear because I guess I had gone to bed worried about things.

I felt a little out of sort, nervy and out of sync. I almost knocked over my coffee cup when I reached out to grab the jar in which I keep my coffee beans. I didn’t feel good about that, it made me feel like I wasn’t up to the day.

And then the snow.

Large flakes, floating sideways in the grey morning light, a screen that brought mystery to my backyard, making the trees seem faraway as if in a dream. As I looked at the trees though the snowy mist I felt my heart rate slow, warmth come back to my limbs. Slowly I felt control return.

Slowly I felt control return. I noticed my breath again and felt the warmth of the coffee cup in my hand. Breath after breath, my muscles unclenched and I regained the smoothness of my movements.

I don’t know how long I gazed out the window, watching the snow slant silently – couldn’t have been longer than a minute or two – but it felt like time stopped. My day’s course was reset. It went from being a troubled day to smooth, calm one.

That snow helped me find my flow. I am grateful.

It has been a good day.

Lemon tree

Yesterday I picked a lemon from my lemon tree. It’s a Meyer lemon tree, and it stands quietly in the corner of my study by the window and the heating vent, looking outside and thinking of how much it misses summertime when it was on the porch bathing everyday in warm summerlight and the sounds of birds and chipmunks and squirrels and their friends.

I had spent time pollinating the tree, using a q-tip, stealing some particles of pollen from one flower and sprinkling them onto another. The effort yielded three four little lemonlings, which have since grown into lemons waiting to be plucked.

 

Lemon tree yielded her first fruit!

A photo posted by Alex Sévigny (@alexsevignyphd) on

So there it was, my first lemon like a little sun at the end of a green stem. I plucked it from the tree and grated its rind making for a wonderful, lemon-tangerine smelling zest characteristic of Meyer lemons. Scraped and cut and squeezed, my little lemon contributed to a lovely lemon pasta, the recipe for which you can find here.

 

Lemon pasta. With freshly picked lemon from lemon tree. Delish!

A photo posted by Alex Sévigny (@alexsevignyphd) on

The last half of the lemon’s juice gave up a beautful red kale caesar salad with vegenaise. Bitter and juicy and creamy and sweet, the salad was a wonderful end to a lovely meal. I was glad to have turned my first harvested lemon into a scrumptious, simple meal. I was thankful.

Relevance is the new reputation

I recently had the pleasure of attending the 2017 MCM Reunion and Professional Development Day in Manhattan. It was held at Lubin House, which is the New York City Campus of Syracuse University.

What a wonderful few days it was. Thoughtful, interactive lectures and the chance to connect and reconnect with great colleagues and friends. All of this in the heart of NYC, one of the world’s most dynamic and exciting cities.

I heard many great lectures that I will comment on over the next few blog posts, but was most struck by a sentence uttered by Gary Grates, an MCM alum from the Newhouse School at Syracuse University.

He said, “Relevance is the new reputation.”

It’s a profound insight. We live in a world of instant access, dialogical relationships and media that has infiltrated every single corner of our lives. We exist, as Marshall McLuhan predicted, in the flow of information and pattern matching is our greatest asset and skill.

In a literate print-driven world, reputation is based on what has been written about you, what exists about you. Reputation is an inventory of assets and action catalogued as assets.

In a dialogue, media and information-driven world, reputation is the result of fit, of insertion, of a feeling of relevance.

Sweet moment on the train

I took the early morning train from Ottawa to Toronto today. It was dark when I started and I watched the quiet misty winterlight rise up as though from the forest floor. It was magical and made me feel like meditating but instead I read some of Kerouac’s Dharma Bums which I have been working through in stolen moments of free time.

I was struck that during breakfast in the train, one of the attendants picked up a baby girl of one of the passenger and walked her around the train whilst the young mom had her breakfast. It was natural and friendly and cheerful. No guile or pretence.

Life should be more like that, shouldn’t it? Trusting and helping each other in a brotherly or sisterly way should be a commonplace.

That would make for a better world, in my mind anyhow.